What is Amaro?

Not sure what amaro is, or what it has to do with our drinks? You’ve come to the right place.

Amaro is an Italian bitters drink that is usually enjoyed while resting, reconnecting, digesting, or just having a nice time.

Although amaro usually contains alcohol, our drinks don’t have any, but our amaro leisure sodas borrow flavors ideas from those traditional Italian drinks. Italian amaro inspires a lot more of what we do here, because of how it’s enjoyed and what it’s made from.

The ritual…

It's nice to have little rituals to make leisure time feel special, and fixing a drink is one of our favorites. In traditional Italian leisure culture, that drink is especially important around mealtimes and amaro is one of the most common before or after dinner drink.

We like to think of our drinks as a reminder to slow down, whether you’re sitting down for a nice meal, taking a short break from work, or spending time with the people you love.

The ingredients…

Like our leisure sodas, amaro is traditionally made with real botanical extracts. Our drinks simply provide the benefits of real botanical extraction without the alcohol.

The reality…

The reason we love amaro enough to make it the center of what we do is because it’s fun. The flavors can be challenging, complex, and easy all at once. Sharing that kind of drink with someone you care about is a nice feeling.

We wanted to bring that special feeling of sharing something new to you, so that you can get the same feeling when you share it with someone else.

If you want to learn more about amaro, check out Brad Thomas Parsons' fantastic book, Amaro: The Spirited World of Bittersweet, Herbal Liqueurs. It was one of my first entry points into this world, and I still refer to it often.