

It's hard to drink less when you value good taste.
For people who pay attention to what they like and why they like it, ordering off the mocktail menu usually doesn't feel great. You shouldn't have to choose between having another drink and sacrificing your values.
There are more non-alcoholic options now than ever.
But we need to be honest about the fact that most of them still aren't very good. Bartenders don't always have the tools to make good non-alcoholic drinks, and guests rarely appreciate how expensive it is to make something truly great tasting from scratch. Pre-packaged options are even worse. Middling imitations. Celebrity brands. Influencer slop. Stevia everywhere.

Jason and Erica are self-taught beverage formulators
helping chefs, bartenders, and tastemakers everywhere reimagine why we like to drink. Ingredients sourced from around the world, distilled to their essence, then blended with a touch of sugar, juice, and sea salt.
You deserve pleasure without over-indulgence. Leisure is not a luxury.
Your leisure awaits.
Shop all →